Memocorp

Memocorp’s parent brand and sub brands had drifted apart, and there was no shared guidance on how to use them. Internal teams and external partners were each reading the brand their own way, so the audience got mixed messages.

Over a four-month contract, I designed and developed comprehensive brand guidelines and a style guide that define Memocorp’s visual language, from colour and typography to layout. The guide gives each sub brand a clear place within the wider family. I then worked with the internal team to put the rules into practice, so the brand is applied consistently across every material and touchpoint.