Danes  
 Specialty Coffee 

Cold Brew Label Design
• Previous Cold Brew label design.
• Updated Cold Brew label design.
Complete art direction for the award-winning Northern Beaches Specialty Coffee Roaster, including sourcing unique and eye-catching bottles. Creating a distinctive and compelling label and packaging design that reflects the high quality and uniqueness of the specialty coffee.

Magazine Advertising
I was tasked with creating a double-page spread advertisement for a local magazine in Sydney's Northern Beache . The goal was to highlight an award for "Australia's Best Roaster" in the ad. This project involved conceptualizing the layout, choosing compelling visuals, and crafting persuasive copy to communicate the award and its significance to the target audience. The design needed to align with the magazine's aesthetic while capturing attention and effectively promoting the award-winning roaster. The exciting project allowed me to showcase my creativity and design skills to create an impactful advertisement.

Packaging Design
Strategically designed and developed new coffee bag packaging for Danes Coffee, featuring various blends and single origins in different-sized bags to achieve better brand recognition.